Excited by this unique opportunity, we began by investigating similar aspirational, high-end brands. Talking to the client and our target audience, mums, we confirmed our thoughts that customers tend to research for similar products online before purchase, hence our decision to use video content and digital and social channels to distribute it.
We faced one key production issue: the pram was still in prototype stage and didn’t actually exist. We overcame this by opting for a full CGI delivery with 3D modelling and an emphasis on macro shots to showcase the immaculate finish of the product. Our film has currently been viewed 35,429 times and Cosatto is developing a reputation as the designer pram of choice on the streets of Shoreditch, Richmond and South Kensington.
OUR CHALLENGE WAS TO CREATE A BUZZ AROUND THIS INNOVATIVE AND STYLISH NEW LUXURY TRAVEL SYSTEM.
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