Shareable, relevant & current
A conversation at an HPS masterclass sparked an idea to launch the STABILO Pen Licence, providing teachers and parents with resources to aid handwriting, encourage practice and reward children for their achievement.
Focusing on the UK ‘young parent’ audience, we researched children’s development of gross and fine motor skills to establish relevant blog content. We also researched other creative brands and competitors, giving us a better understanding of how STABILO could take the lead in the sector.
STABILO Pen Licence pack
We worked with the National Handwriting Association and WHSmith to develop the STABILO Pen Licence pack, and we launched a supporting microsite. We’ve been managing STABILO’s social media pages since 2014. Since then, the Facebook page has achieved over 33,000 fans and their Instagram account now has 1,505 followers. It’s been so successful, we should maybe consider extending the STABILO Pen Licence to cover GPs.
STABILO PEN LICENSE
HPS GROUP TOOK ON MANAGEMENT OF STABILO UK’S SOCIAL MEDIA AND INTRODUCED A BLOG TO INCREASE FOLLOWERS AND BUILD BRAND AWARENESS AND LOYALTY.
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