Bridgestone was the official tyre supplier to the MotoGP, the premier motorcycle racing World Championship. Despite these unquestionable credentials, Bridgestone was yet to find a way to maximise the marketing potential of this sponsorship opportunity, hence enlisting the multi-disciplined expertise of the hps group.
The answer was right under their noses; not only was Bridgestone the official tyre supplier to the MotoGP but Valentino Rossi, the charismatic MotoGP World Champion, was a brand ambassador.
Joining the club
Our big idea was Bridgestone Club 46, Rossi’s race number – something that would instantly resonate with MotoGP fans. We designed the Club 46 logo and built a microsite to host a series of competitions with the chance for winners to meet their hero at the track. We produced online films, press advertising, PR, web pages and other promotional assets with eye-catching results.
– 131,744 unique user web page views
– Over 1,000 shares
– 138 features across 22 countries
– Free media worth over €185,000
– Over 50,000 film views on YouTube
And to top it all, the crew from Breakfast of Champions found the charming and down-to-earth Valentino Rossi a pleasure to work with throughout. Who says nice guys finish last?
BRIDGESTONE CLUB46 VIDEO
BRIDGESTONE, THE LARGEST MANUFACTURER OF TYRES IN THE WORLD, CHALLENGED THE HPS GROUP TO FIND A FRESH WAY TO ENGAGE SPORTS FANS ACROSS EUROPE.
“Bridgestone is thrilled to be giving motorbike fans the opportunity to experience a MotoGP race first hand and to meet Valentino. We certainly look forward to making this a moment to remember for all the winners!”
Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.GET IN TOUCH