Bridgestone, the largest manufacturer of tyres in the world, challenged the hps group to find a fresh way to engage sports fans across Europe.
web page views
Bridgestone was the official tyre supplier to the MotoGP, the premier motorcycle racing World Championship. Despite these unquestionable credentials, Bridgestone was yet to find a way to maximise the marketing potential of this sponsorship opportunity, hence enlisting the multi-disciplined expertise of the hps group.
The answer was right under their noses; not only was Bridgestone the official tyre supplier to the MotoGP but Valentino Rossi, the charismatic MotoGP World Champion, was a brand ambassador.
Joining the club
Our big idea was Bridgestone Club 46, Rossi’s race number – something that would instantly resonate with MotoGP fans. We designed the Club 46 logo and built a microsite to host a series of competitions with the chance for winners to meet their hero at the track. We produced online films, press advertising, PR, web pages and other promotional assets with eye-catching results.
– 131,744 unique user web page views
– Over 1,000 shares
– 138 features across 22 countries
– Free media worth over €185,000
– Over 50,000 film views on YouTube
And to top it all, the crew from Breakfast of Champions found the charming and down-to-earth Valentino Rossi a pleasure to work with throughout. Who says nice guys finish last?
“Bridgestone is thrilled to be giving motorbike fans the opportunity to experience a MotoGP race first hand and to meet Valentino. We certainly look forward to making this a moment to remember for all the winners!”
Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.GET IN TOUCH