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using intelligence to win the retail war masterclass

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request to attend

what you’ll learn

  • We will be sharing some of the key findings of our latest research on considered purchases and getting under the skin of what really influences shopper behaviour
  • We will be exploring some of the latest trends showing examples of the changing role of the store and why it’s more important than ever in today’s shopper journey
  • Why face-to-face engagement is still an influential part of the shopper journey in the digital age
  • How to use the principles of Econometrics to measure the effectiveness of your marketing campaigns to improve ROI
  • Examples of retail technology that is paving the way for more personalised customer experiences in the aisles
  • Digital strategies and technology trends that are changing the way we shop
  • Tips and strategies you can implement today to drive increased sales and retail performance

In a little more detail

In our newly updated masterclass, “Using intelligence to win the retail war”, we’ll consider the key trends affecting the industry today, including how evolving technologies are generating data that can lead to killer insights for your business.

Who should attend this masterclass?

Marketing Managers and Directors, Trade Marketing Managers, Channel Marketing Managers.

agenda

1

welcome

registration and a welcome cuppa

2

trends

exploring some of the latest trends showing examples of the changing role of the store and why it’s more important than ever in today’s shopper journey

3

the new age

why face-to-face engagement is still an influential part of the shopper journey in the digital age

4

improvement on investments

how to use the principles of econometrics to measure the effectiveness of your marketing campaigns to improve ROI

5

be the best in-store

how crowdsourcing solutions can drive significant ROI in-store for brands

6

experiences

examples of retail technology that is paving the way for more personalised customer experiences in the aisles

7

tech-y stuff

digital strategies and technology trends that are changing the way we shop

8

a few of our own tricks...

tips and strategies you can implement today to drive increased sales and retail performance

about the speakers

Andy Boothroyd

Business Development Director at Retail7 (Part of the hps group).

Tony Hall

Managing Director at Retail7.

Jonathan Peach

Retail Consultant for Retail7. With 30 years of Retail experience working with and for most of the countries biggest retailers, there’s nothing Jonathan doesn’t know about retail. He now spends his time working with athletes, individuals and organisations to create the conditions where success is enviable.

Khal Harris

Digital Strategist at the hps group.

Simon Young

Creative Director at the Creative Engine. Simon is an Experiential Digital Retail Expert / Innovative eLearning specialist - working with the world’s biggest brands to deliver exceptional results.

Rhys Jones

Owner of Retail Alchemy. Rhys is an Econometrician with a media agency background now focusing on measuring the value in-store marketing brings to retail.

Damien Field

Managing Director, hps MM-Eye. State of the Art Market Research company

request to attend this masterclass on 5 October 2017

contact us

Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.

get in touch

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