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the ultimate guide to planning your digital marketing strategy

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In a little more detail

This masterclass will give you the means, motivation and methodology to create your own outline of a digital marketing strategy.

In addition to explaining some of the tools, guidelines and best practice methodologies, we’ll be covering some of the most important factors to consider in 2016 and beyond, including working with influencers and YouTubers, virtual reality, social media paid campaigns, research methods, new tools like Facebook Canvas and more.

At the end there will be a panel of our speakers with the chance to pitch your own questions, as well as lots of opportunities to network with others and mingle with our team for one-on-one chats and advice.

We’ll tie all of this together in one of the most beautiful hidden locations in London at the Kensington Roof Gardens, with breakfast, coffee and lunch in the Instagram-worthy gardens, and you’ll get a copy of the presentation to take away as well. Watch out for the flamingos on the roof.

Who should attend this masterclass?

Marketing Managers and Directors and Digital Marketing Managers that want to realise the opportunity which effective content marketing can bring to their brands,whether you’re looking to create a digital strategy yourself, or looking for a better understanding of what to look for if your team creates one.

agenda

1

welcome

registration over a cuppa and a biscuit

2

getting started

What a digital marketing strategy is

3

nitty gritty

Planning, implementing and tracking success

4

key points

What's key to a digital strategy in 2016

5

nerdy stuff

Biggest trends and new platforms

6

money talk

Where to assign your budget and taming influencers

7

tricky stuff

How to write your own digital strategy

8

don't panic

How to find inspiration, carry out proper research and what to do if it goes wrong

9

your questions

A Q&A panel with our digital strategy expert speakers, hosted by Sky Sports presenter Tony Jardine

about the speakers

Khal Harris

Digital Strategist, tech fan and cheese afficionado

request to attend this masterclass on TBC

contact us

Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.

get in touch

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