×

For our website to function properly we need to store a few harmless cookies on your computer.
By continuing to browse our site you agree to let us use cookies. For more info please read our cookies policy.

THOUGHTSCAPE. REVOLUTIONISING THE WAY WE RESEARCH EMOTION

REQUEST TO ATTEND
  • Lazy, easily manipulated, forgetful: how our brain works and the power of emotion in directing behaviour
  • Researching emotion: Overview of challenges and solutions to enrich research with emotional insight
  • Introducing ThoughtScape: HPS MM-Eye’s unique approach to generating actionable emotional insight
    • Results from our own airline branding research which illustrate the ThoughtScape difference
    • Examples of how ThoughtScape has led to game changing insight and action

 

WHO SHOULD ATTEND?

Insight Managers at brands in high emotion sectors or Insight Managers at brands who use emotion to differentiate rational sectors.

AGENDA

1

WHY OUR HEART RULES OUR HEAD

How our brain works and the power of emotion in directing behaviour

2

HOW SUCCESSFUL BRANDS LEVERAGE EMOTION

Overview of challenges and solutions to enrich research with emotional insight

3

THEORY INTO PRACTICE

How do you understand emotion?

4

INTRODUCING THOUGHTSCAPE

HPS MM-Eye’s unique approach to generating actionable emotional insight

5

THOUGHTSCAPE POWERED BY AI

Examples of how ThoughtScape has led to game changing insight and action

6

THOUGHTSCAPE IN PRACTICE

Results from our own airline branding research which illustrate the ThoughtScape difference

ABOUT THE SPEAKERS

Damien Field

Heather Scutchings

Karen Levesley

REQUEST TO ATTEND THIS MASTERCLASS ON TBC

CONTACT US

Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.

GET IN TOUCH