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behavioural change marketing for health

REQUEST TO ATTEND

Free Masterclass designed to help your health organisations make the most of data and healthcare intelligence.  Demonstrating how to get actionable insights from the data and how to use insights to drive innovative social marketing campaigns guaranteed to improve efficiency.

What will we cover?

  • Tactical business intelligence modelling – How business intelligence can be used to pinpoint new areas of opportunity.

  • Analytics and visualisation – Taking a deep dive into the data to identify focus areas and uncover the insights that matter.

  • Identifying where targeted health marketing campaigns will have the greatest impact.

  • What is social change marketing and what makes a great marketing campaign? Examples of campaigns that have made a real difference.

  • Practical tips for implementing your own behavioural change marketing campaigns using business intelligence.

  • Identifying the KPIs that will help you track performance evidencing how your campaigns are saving money and improving lives.

AGENDA

1

what is behavioural and social change marketing?

clinical commissioning groups, hospitals, local authorities and well-being boards

2

what problems can it address?

lifestyle behavioural change, smoking, obesity, exercise, patient discovery, dementia, diabetes

3

who, where & when?

tactical business intelligence modelling, analysis & visualisation

4

what makes a great social marketing campaign?

examples that have made a real difference

5

top tips

practical tips for implementation of your own social marketing campaigns

6

measurement, evaluation & benchmarking

tracking performance revealing how your campaigns are saving money and improving patient outcomes

ABOUT THE SPEAKERS

Patrick Ladbury

Patrick is a founding Director of The NSMC and leads on the communications, training and capacity building work streams. As a qualified Training Foundation Practitioner he has helped develop over 50 social marketing training and capacity building programmes including programmes for NHS Scotland, Hastings and Rother Clinical Commissioning Group and the British Virgin Island’s Ministry of Health. Prior to The NSMC, Patrick worked in the voluntary sector for ten years initially in fundraising with Barnardos and VSO and then at Asthma UK developing and leading their Children and Young People’s programmes.

Bill Harvey

With agency experience spanning over 15 years, Belinda’s primary aim is to look after all aspects of client servicing to ensure a consistent, quality output across all the related core accounts, and a healthy, honest relationship between the agency and client teams. With over 10 years covering private and public health sectors, her experience has accommodated the following: BMI Healthcare, Moorfields Private Hospital, brighterkind care homes and the NHS.

Neil Storey

Neil is CEO of Revolutionise, an organisation that works alongside healthcare professionals to identify solutions that boost performance and improve patient care. Neil has worked in the healthcare sector for over 20 years, as a clinician, Board director and consultant. He has made an invaluable contribution to the NHS and utilised his innovative thinking to build a successful business and enhance the performance of many healthcare teams and organisations. His approach incorporates team-based support for healthcare professionals, a bespoke diagnostic and a revolutionary new workforce management system. Together, this helps enhance patient experience, improve quality of care and save money. His broad experience and understanding of healthcare sector has facilitated the bringing together of health professionals and the Board to improve performance and achieve successful change. He is motivated by the wellbeing of patients and helping healthcare professionals tap into innovative solutions to improve delivery.

Stuart Boyce

Stuart has worked in Big Data and Strategic Business Intelligence for some 10 years. He has a special interest in healthcare and as such has led projects for Big Pharma in areas such as AF & Stroke as well as leading the development of the Strategic Intelligence Alliance’s PDI (Public Domain Intelligence models) covering COPD, Diabetes and Dementia amongst others. He has also developed Medicines Optimisation models and programmes for a leading NHS Hospital. For the last 3 years Stuart has led the Data Engineering and Business Intelligence development work associated with the SIA’s Cancer Steering Group led by Dr. Paul Remington and Professor Martin Pitt resulting in the SIA’s PDI Cancer Model. Stuart currently works with the SIA using both BI/OLAP and BI/GIS platforms to provide the most appropriate representations of healthcare data to executives and decision makers within both the NHS and Pharmaceutical companies.

Alison Hammond

Ali Hammond leads a team of digital experts, providing strategic leadership and direction for NHS organisations at a national, regional and local level. Ali has extensive knowledge and skills, built in private, public and third sector organisations. Ali has a vast experience of delivery in digital strategy and communications, app technology, behaviour change, website and social media development to branding, advertising campaigns and publications. Ali understands large scale strategic issues and delivers creative outcomes and solutions. Ali has been in the NHS for three and a half years and her work has been recognised by industry peers including the Chartered Institute of Public Relations.

Ralph Boyce

Ralph has worked as an Industrial Engineer and Management Consultant throughout his career of 40 years. He specialises in management information audit methodologies with particular reference to Performance Management and Key Account Management. He is a fellow of the Institute of Management services and has worked with various Management and Business Intelligence platforms, developing applications for HR, Logistics, Finance, Performance Management, Key Account Management and Sales Force Effectiveness. He has worked with a range of organisations including Precision Engineering, Medical Products, the Military, Information Technology, Electronics, Food and Beverages, Finance, and for the last 20 years in Pharmaceuticals and the NHS. His primary interest is now focused on working in support of the NHS and its front-line organisations as regards real world evidence modelling to improve patient outcomes and cost efficiency.

Emma Fisher

Emma’s role within the hps group is focused on ensuring digital, health and retail innovations are front of mind within the agency. An original thinker, Emma has been with hps since 2000. Working across all the Group companies, her role covers thought leadership, concept and creation, business direction and problem-solving. Emma continuously champions new advances in technologies and platforms, along with ideas and concepts on how they may be applied across our clients’ business.

REQUEST TO ATTEND THIS MASTERCLASS ON TBC

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