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retail uncovered – what makes a successful retail strategy

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request to attend

what you’ll learn

  • We will be sharing some of the key findings of our latest research on considered purchases and getting under the skin of what really influences shopper behaviour
  • We will be exploring some of the latest trends showing examples of the changing role of the store and why it’s more important than ever in today’s shopper journey
  • Why face-to-face engagement is still an influential part of the shopper journey in the digital age
  • How to use the principles of Econometrics to measure the effectiveness of your marketing campaigns to improve ROI
  • Examples of retail technology that is paving the way for more personalised customer experiences in the aisles
  • Digital strategies and technology trends that are changing the way we shop
  • Tips and strategies you can implement today to drive increased sales and retail performance

In a little more detail

In our newly updated masterclass, we’ll consider the key trends affecting the industry today, including how evolving technologies are generating data that can lead to killer insights for your business.

Who should attend this masterclass?

Marketing Managers and Directors, Trade Marketing Managers, Channel Marketing Managers.

agenda

1

welcome

registration and a welcome cuppa

2

trends

exploring some of the latest trends showing examples of the changing role of the store and why it’s more important than ever in today’s shopper journey

3

location, location, location

how to use catchment models, consumer segmentation and demographic data to determine the best locations to sell your products

4

evidence is all you need

we will be sharing the findings of our latest research on considered purchases and getting under the skin of what really influences shopper behaviour

5

the new age

why face-to-face engagement is still an influential part of the shopper journey in the digital age

6

experiences

examples of retail technology that is paving the way for more personalised customer experiences in the aisles

7

tech-y stuff

digital strategies and technology trends that are changing the way we shop

8

a few of our own tricks...

tips and strategies you can implement today to drive increased sales and retail performance

about the speakers

Andy Boothroyd

Business Development Director at Retail7 (Part of the hps group).

Tony Hall

Managing Director at Retail7.

Nik Parekh

Training Manager for Retail7.

Khal Harris

Digital Strategist at the hps group.

Stewart Moody

Client Service Manager, CACI.

Simon Young

Business Development Director, Creative Engine.

Sherine Arafa

Research Director at MM-Eye. State of the Art Market Research company.

request to attend this masterclass on 5 October 2017

contact us

Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.

get in touch

For the latest & greatest in digital & insights, sign up here