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NUDGE MOMENTS ACROSS THE BUYER JOURNEY

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REQUEST TO ATTEND

Come along to our free Masterclass designed to help you simplify the buyer journey in a complex world. How do consumers now research and buy large ticket items? What role do touchpoints play and how can we maximise their impact in converting customers?

WHAT YOU’LL LEARN

  • How can we unpick the customer journey in a changing digital world?
  • How data and insight can help to deliver deeper customer intelligence and journey mapping to uncover different buyer behaviours
  • How to make best use of your marketing touchpoints to influence nudge moments along the customer journey and convert customers
  • How emotional intelligence and understanding your customers’ path to purchase can create positive interactions with your brand
  • What does the customer journey of the future look like and how can we stay ahead of the curve?

 

IN A LITTLE MORE DETAIL

Discover the emotional and rational triggers which will influence buyers when making their purchasing decisions during the research and decision phases of the buyer journey.

How this differs across different buyer behaviours and how the right content mix and buyer insight will deliver a tailored customer experience and ‘nudge’ moments from the very early stages of engagement.

We’ll share practical tips and case studies from leading brands to help you understand and improve your customer journey, converting prospects into customers.

 

WHO SHOULD ATTEND THIS MASTERCLASS?

Sales and Marketing Directors, Sales and Marketing Associates/Execs, Insight teams

 

WHAT DO PREVIOUS ATTENDEES HAVE TO SAY ABOUT OUR MASTERCLASSES?

  • “Really good session, well planned and kept my attention the whole way through”
  • “Very informative presentations, also appreciated the non-sales approach”
  • “Great venue. It was a nice and relaxed, informative session”

AGENDA

1

BUYER BEHAVIOUR CHANGE

Insight into how people currently buy considered purchases and the importance of creating a customer-centric strategy

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PUTTING THE CUSTOMER AT THE CENTRE OF YOUR WORLD

Data rich and insight poor, how to kick start your journey to understanding your customer’s journeys

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UNDERSTANDING YOUR CUSTOMER’S JOURNEYS

What are they and why are they important? How we obtain the ‘feeling’ as well as fluency from their journey

4

UNDERSTANDING THE EMOTION BEHIND A PURCHASE

Decoding the purchase process of ‘micro-choices’ that are highly influenced by context and introducing ThoughtScape™

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OUR FINDINGS

Our own combined research approach showcases some illuminating discoveries surrounding buyer behaviour

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NUDGE MOMENTS IN ACTION

How to put these learnings into practice we’ll take look at some brand examples of how deeper customer insight and emotional intelligence has helped brands create new customer connections, experiences and initiatives that ‘nudge’ people closer to the brand.

7

METRICS THAT MATTER

How we can provide insight across the journey to demonstrate ROMI

8

FUTURE FORWARD

The importance of an always-on and evolving customer insight programme and a future forward approach

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SUMMARY AND ROUND UP

ABOUT THE SPEAKERS

Katie Grainger

Kirsti Horne

Nicola Church

Damien Field

REQUEST TO ATTEND THIS MASTERCLASS ON 20 March 2020

CONTACT US

Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.

GET IN TOUCH