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NUDGE MOMENTS ACROSS THE BUYER JOURNEY

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REQUEST TO ATTEND

Come along to our free Masterclass designed to help you simplify the buyer journey in a complex world. How do consumers now research and buy large ticket items? What role do touchpoints play and how can we maximise their impact in converting customers?

WHAT YOU’LL LEARN

  • How can we unpick the customer journey in a changing digital world?
  • How data and insight can help to deliver deeper customer intelligence and journey mapping to uncover different buyer behaviours
  • How to make best use of your marketing touchpoints to influence nudge moments along the customer journey and convert customers
  • How emotional intelligence and understanding your customers’ path to purchase can create positive interactions with your brand
  • What does the customer journey of the future look like and how can we stay ahead of the curve?

 

IN A LITTLE MORE DETAIL

Discover the emotional and rational triggers which will influence buyers when making their purchasing decisions during the research and decision phases of the buyer journey.

How this differs across different buyer behaviours and how the right content mix and buyer insight will deliver a tailored customer experience and ‘nudge’ moments from the very early stages of engagement.

We’ll share practical tips and case studies from leading brands to help you understand and improve your customer journey, converting prospects into customers.

 

WHO SHOULD ATTEND THIS MASTERCLASS?

Sales/Marketing Managers and Directors, Insight Manager and Channel Marketing Managers

AGENDA

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An agenda for this Masterclass will be released closer to the time.

ABOUT THE SPEAKERS

REQUEST TO ATTEND THIS MASTERCLASS ON 20 March 2020

CONTACT US

Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.

GET IN TOUCH