Come along to our free Masterclass designed to help you simplify the buyer journey in a complex world. How do consumers now research and buy large ticket items? What role do touchpoints play and how can we maximise their impact in converting customers?
Discover the emotional and rational triggers which will influence buyers when making their purchasing decisions during the research and decision phases of the buyer journey.
How this differs across different buyer behaviours and how the right content mix and buyer insight will deliver a tailored customer experience and ‘nudge’ moments from the very early stages of engagement.
We’ll share practical tips and case studies from leading brands to help you understand and improve your customer journey, converting prospects into customers.
Sales and Marketing Directors, Sales and Marketing Associates/Execs, Insight teams
Insight into how people currently buy considered purchases and the importance of creating a customer-centric strategy
Data rich and insight poor, how to kick start your journey to understanding your customer’s journeys
What are they and why are they important? How we obtain the ‘feeling’ as well as fluency from their journey
Decoding the purchase process of ‘micro-choices’ that are highly influenced by context and introducing ThoughtScape™
Our own combined research approach showcases some illuminating discoveries surrounding buyer behaviour
How to put these learnings into practice we’ll take look at some brand examples of how deeper customer insight and emotional intelligence has helped brands create new customer connections, experiences and initiatives that ‘nudge’ people closer to the brand.
How we can provide insight across the journey to demonstrate ROMI
The importance of an always-on and evolving customer insight programme and a future forward approach
Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.GET IN TOUCH