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NEW LUXURY – NEW INSIGHT

REQUEST TO ATTEND

Luxury and the meaning of luxury has changed. The people who can afford a luxury existence have changed. In this masterclass we deep dive into what it means to today’s consumer, how they think and feel, and what their expectations are going to be.

We are offering this Masterclass as an in-house session. Please fill in the form below to receive more information on how we can bring this Masterclass to you.

AGENDA

1

THE EVOLUTION OF THE HNWI AUDIENCE

How this evolution in mindset has changed the expectations of your luxury buyers.

2

CHANGING EXPECTATIONS OF THE LUXURY BUYER

A look at the new breed of Luxurian younger, more global, more diverse and, importantly, craving a different relationship with luxury brands.

3

THE POWER OF EMOTION IN PURCHASE

A look at how important emotion is as a driver in luxury purchase and how our research methodology, ThoughtScape ™, can build a deeper understanding of your buyers.

4

STORYTELLING AND BUILDING CUSTOMER CONNECTIONS

We’ll show some examples of how we can build emotional connections with customers for longer lasting, more profitable relationships.

5

GLOBAL LUXURY TRENDS

We look out of sector at some key trends for 2019 and beyond trends in luxury that will help shape your business with your customer firmly at the centre.

ABOUT THE SPEAKERS

Emma Fisher

Katie Grainger

Kirsti Horne

REQUEST TO ATTEND THIS MASTERCLASS ON TBC

CONTACT US

Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.

GET IN TOUCH