If more data has been created in the last two years than in the entire history of humanity, why do successful brands continue to spend money on market research, collecting yet more data?
This masterclass, by our group market research and insight agency, hps MM-Eye, will inspire you with the value of customer insight to help you make better journeys for your customers, which will improve business performance.
We will showcase how customer insight is an invaluable tool which can provide practical, actionable guidance to overcome the challenges faced by marketing teams – and enable them to improve their customer journeys.
For the insight geeks, we’ll also give our overview of the brightest and best technologies and methodologies to get closer to consumer moments of truth and uncover hidden emotional drivers of behaviour.
There will be a mix of presentations from our insight specialists as well as case studies from brands who will share how insight has made a difference to their businesses. There will also be an opportunity for you to ask questions and join in the discussion.
Who should attend?
Insight Managers and Marketing Managers and Directors working for brands whose customers have longer, more considered purchase journeys.
registration and a cuppa
explore the latest thinking and share examples of how companies use insight to improve the customer journey
understand the challenge of customer journey research and showcase the best techniques to do so
leverage your brand throughout the purchase journey, with the power of emotion and statistics
bringing the customer journey to life throughout your organisation
how Jaguar Land Rover used customer insight to optimise their global retail service
with all speakers
Managing Director, hps MM-Eye. State of the Art Market Research company
32 years in Marketing & Sales at JLR. Martin has worked in Market Research for the past 10 years and combines experience in Marketing Communications and Retail Strategy.
Consumer Insight Analyst.
Head of Insight at hps group.
Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.get in touch