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creative briefing & assessing creative work

request to attend

Now you can learn the very best and latest techniques for briefing and assessing creative work. This Masterclass is one of many that have been acclaimed worldwide. So you’ve done your homework and given your agency a great brief, but how do you actually assess the creative that is presented to you? Just because it is jaw droppingly surprising, it won’t necessarily be surprisingly effective. At this free results focused masterclass, you will learn the very best and latest techniques for briefing and assessing creative work. We will explain how to get better creative work that makes your marketing budget work harder, the secrets of better briefing and other techniques to improve return on your marketing communications investment.

agenda

1

welcome

registration and a cuppa

2

be the best

20 golden rules for better creative briefing

3

the brief

its role and importance

4

nitty gritty

problem solving and appraising work

5

20 important questions

such as – will it wow, is it campaignable/finally worth the green light?

6

getting it right

choosing the right creative work for your business

about the speakers

Dan Pitt

Associate Director and resident petrol head.

Richard Selbourne

Creative Director

request to attend this masterclass on TBC

contact us

Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.

get in touch

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