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HEY BIG SPENDER: buyer journey insight for considered purchases

REQUEST TO ATTEND

“There is no standard customer journey when it comes to modern shopping” – John Lewis at the Internet retailing Expo 2017.

In today’s connected world, consumers decide when and how they shop. This poses a challenge for brands trying to connect with them – especially ones that have a higher price tag and usually require a little more thought from customers before buying.  These are called considered purchases.

At HPS, we undertake annual ‘considered buyer research’ across the automotive, travel, luxury goods and consumer electronics categories to understand buyer behaviours better.

In this masterclass we’ll share our most recent findings. We’ll give you a clearer picture of who your customers are, what makes them tick, what makes them click and the big little things that drive their purchases.

We’ll also show you how to create ‘nudge moments’ in the buyer journey to help you bring your brand closer to your perfect customer.

AGENDA

1

Welcome

Coffee and croissants

2

Evolution of modern-day shopper

Understand the latest changes in technology and how these have changed the triggers for considered purchases

3

Challenges for considered purchases

Discover new info about the customer journey and find out if you’re a chore or cherish brand

4

Developing a customer-centric strategy

Find out how our latest research can help you use customer personas to personalise the buyer experience

5

Kickstarting your new approach

How to put these learnings into practice, build greater trust with your customers and boost your business

ABOUT THE SPEAKERS

Damien Field

Managing Director, HPS MM-Eye. Helping you see the world differently.

Heather Scutchings

With over 12 years’ insight and research experience, Heather leads the hps Insight Team, responsible for in-depth understanding of audiences and behaviours. She has worked with clients worldwide across multiple sectors including health, to define the customer journey, deliver actionable insights that underpin strategy and put consumers at the heart of decision-making. Key capabilities include text and data mining, digital analytics and in-depth segmentation/profiling of customers. Turning complex analysis from multiple, diverse data sets into compelling, well-visualised customer stories that engage across an organisation and prompt positive action.

Emma Fisher

Emma’s role within the HPS Group is focused on ensuring digital, health and retail innovations are front of mind within the agency. An original thinker, Emma has been with hps since 2000. Working across all the Group companies, her role covers thought leadership, concept and creation, business direction and problem-solving. Emma continuously champions new advances in technologies and platforms, along with ideas and concepts on how they may be applied across our clients’ business.

REQUEST TO ATTEND THIS MASTERCLASS ON TBC

CONTACT US

Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.

GET IN TOUCH