×

For our website to function properly we need to store a few harmless cookies on your computer.
By continuing to browse our site you agree to let us use cookies. For more info please read our cookies policy.

BREAKING DOWN THE B2B BUYER’S JOURNEY – DEFINING NUDGE MOMENTS THAT MATTER

0

Days

0

Hours

0

Minutes

0

Seconds

REQUEST TO ATTEND

Come along to our free Masterclass designed to help B2B organisations decode and understand the complex customer journey. We’ll look at why are so many B2B buyers dissatisfied with their buying experiences, and what can marketers do about it?

WHAT YOU’LL LEARN

  • How can they work together to influence a buyer journey where the prospect is in the driver’s seat?
  • How data and insight can help to deliver deeper customer intelligence and journey mapping
  • What B2B marketers can learn from B2C brand campaigns. The importance of storytelling in creating a compelling brand narrative
  • How emotional intelligence and understanding your customers’ path to purchase create positive interactions with your brand

 

IN A LITTLE MORE DETAIL

Discover the emotional and rational obstacles buyers encounter when making their purchasing decisions during the research and decision phases of the buyer journey.

How the right content mix and buyer insight will deliver a positive brand experience and provide tailored, positive ABM ‘nudge’ moments from the very early stages of engagement.

We’ll share behavioural insight, case studies from leading brands as well as practical tips and strategies you can implement to drive increased B2B buyer engagement and ABM performance.

 

WHO SHOULD ATTEND THIS MASTERCLASS?

Sales/Marketing Managers and Directors, B2B professionals, Channel Marketing Managers.

AGENDA

1

An agenda for this Masterclass will be released closer to the time.

ABOUT THE SPEAKERS

REQUEST TO ATTEND THIS MASTERCLASS ON 15 May 2020

CONTACT US

Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.

GET IN TOUCH