Come along to our free Masterclass designed to help B2B organisations decode and understand the complex customer journey. We’ll look at why are so many B2B buyers dissatisfied with their buying experiences, and what can marketers do about it?
Discover the emotional and rational obstacles buyers encounter when making their purchasing decisions during the research and decision phases of the buyer journey.
How the right content mix and buyer insight will deliver a positive brand experience and provide tailored, positive ABM ‘nudge’ moments from the very early stages of engagement.
We’ll share behavioural insight, case studies from leading brands as well as practical tips and strategies you can implement to drive increased B2B buyer engagement and ABM performance.
Sales/Marketing Managers and Directors, B2B professionals, Channel Marketing Managers.
An agenda for this Masterclass will be released closer to the time.
Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.GET IN TOUCH