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BEHAVIOURAL INSIGHT ACROSS THE BUYER JOURNEY

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REQUEST TO ATTEND

“There is no standard customer journey when it comes to modern shopping” – John Lewis at the Internet retailing Expo 2017.

In today’s connected world, consumers decide when and how they shop. This poses a challenge for brands trying to connect with them – especially ones that have a higher price tag and usually require a little more thought from customers before buying.  These are called considered purchases.

At HPS, we undertake annual ‘considered buyer research’ across the automotive, travel, luxury goods and consumer electronics categories to understand buyer behaviours better.

In this masterclass we’ll share our most recent findings. We’ll give you a clearer picture of who your customers are, what makes them tick, what makes them click and the big little things that drive their purchases.

We’ll also show you how to create ‘nudge moments’ in the buyer journey to help you bring your brand closer to your perfect customer.

WHO SHOULD ATTEND?

Insight Managers, marketing managers and directors at considered purchase brands.

AGENDA

1

Welcome

Coffee and croissants

2

Evolution of the modern-day shopper

Understand the latest changes in technology and how these have changed the triggers for considered purchases

3

Challenges for considered purchases

Discover new info about the customer journey and find out if you’re a chore or cherish brand

4

Developing a customer-centric strategy

Find out how our latest research can help you use customer personas to personalise the buyer experience

5

Kickstarting your new approach

How to put these learnings into practice, build greater trust with your customers and boost your business

ABOUT THE SPEAKERS

Damien Field

Karen Levesley

Heather Scutchings

Emma Fisher

REQUEST TO ATTEND THIS MASTERCLASS ON 14 June 2019

CONTACT US

Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.

GET IN TOUCH