At HPS we take a unique 3D approach to creative briefs. This ensures our response is always built on truth and insight to help drive more meaningful connections and conversations.
Diagnosis: understanding the challenges each client faces, and making sure we are working to the right objective. Putting our ‘customer’ hat on, we check the client’s approach is in line with the thoughts of the consumer.
Dialogue: uncovering what consumers and the market are saying and thinking; this provides a deeper understanding that will drive the core proposition. We regularly and proactively review client sector activity, conduct immersion sessions on global trend tracking and use our in-house business intelligence unit to drive insights and spot trends and patterns for our clients’ businesses.
Destiny: the knowledge we gain in the first two stages informs our strategic and creative proposal by identifying the core proposition. By doing so we address the challenges and tap into the consumer zeitgeist, ensuring our clients stand out in a crowded marketplace.
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