We’ve taken a different approach with UHNWs. You need to engage them when they’re ‘just’ HNWs. It’s before this transition is complete that we believe ultra-brands will be best positioned to capture what is possibly the most valuable audience in the world of marketing.
An audience on the verge of total financial freedom. An audience in which desire can be created and for whom ‘one day’ may well be just around the corner.
We’ve undertaken audience modelling to pinpoint a new customer base that is younger, smarter and more networked. They don’t respond to traditional overtures but do subscribe to traditional values such as quality of craftsmanship and superior workmanship.
We call them H.E.N.R.Y.
High earners, not rich yet.
It’s this customer insight that enabled us to prove to Rolls-Royce that an excess of 8,000 qualified leads could be found.
Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.GET IN TOUCH