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Local marketing

hps fuses targeted thinking with progressive technology to increase customer engagement with brands in local markets.

  • Deploying 20 local campaigns per day
  • Managing £4 million geo-targeted digital ads per year
  • Reducing cost per lead by 85%

With over 20 years’ experience in localised precision marketing, working with clients such as BMW Group, Virgin Active and Park Inn, we’ve learnt what makes each corner of the UK different. So, for example, while the rest of the country tightens its belt from September to November, these are key trading months in the south-west after a good summer season.

Clever technology

On the technology side, our Marketing Toolkit, developed in-house, has helped many brands that operate through local outlets manage their campaigns. These include BMW, Esporta Health Clubs, BMI Healthcare and Rolls-Royce. Our flexible system allows personalisation of materials but only in a way that is sympathetic with brands.

We’ve also developed an ingenious tool called Targeter, designed to find new prospects for car retailers. Our system pinpoints postcode areas that have the most sales potential for each retailer.

Impressive results

In 2016, we’ll manage £4 million worth of digital local ads with our enhanced behavioural targeting for small and medium-sized businesses, deploying over 5,000 campaigns.

When Mazda launched a new personalised test drive service in London, they needed qualified leads fast. Using Facebook’s Lead gen ads, we generated five times more leads than standard display ads linking to their website, with the cost per lead dropping by 85%.

The hps digital team understand the dealers’ business challenges and have got their offering spot-on in terms of breadth and depth of the campaigns offered and, more importantly, they deliver the results.

Anita Fox, Client Partner – Head of Automotive at Facebook UK

in the know

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