The last 25 years has seen possibly the biggest leap forward in consumer electronics than any prior period. Handily we’ve been working in the retail sector the entire time so have built up a bank of know-how that’s tough to match.
Having developed strong relationships with the leading retail stores, aligning our knowledge and teams with all levels from HQ to the shop floor, our team demonstrate a real passion and awareness of the products and the retail environment.
The speed of technology development means our people need to be as switched on as the smartphones, homes and audio systems they’re working with. Knowing the features and benefits of each individual product, and that of their competitors, is paramount to the success of our clients’ brands and our role at the coalface of the retail environment, which is why our unique field marketing methodology is delivered through three key areas:
Powered by data in our own HPS SmartCube™, driven by our data scientists, we identify opportunity areas through intelligent targeting to uncover new nudge moments in-store and increase sales conversion. Our emotional data (Thoughtscape™) adds a new layer of intelligence to our programme, capturing feeling from the field and turning it into powerful insight to empower us to make informed decisions on additional support and the engagement of our experts, refine point of sale material and monitor competitor activity.
Operational excellence at scale is a given, but our emotional excellence at scale adds a unique point of difference with people. People being both consumers and our own field teams/experts. Firstly, our ‘buyer behaviour types’ research feeds into our learning and development content, providing individual development plans and also allow us to empower our experts in-store when conversing with customers – delivering a much more personal customer experience.
Naturally curious, our innovation team work across sectors and accounts to bring fresh thinking to our retail programme and clients. The new ideas often result in incubator projects to test and learn in the field.
The only agency that can deliver a future-forward retail strategy. One that pioneers and leads.
84% of shoppers expect retailers to successfully utilize technological features to improve their shopping experience, and 62% are motivated by an initial human greeting upon entering the store.
Groucho Club, 45 Dean St, Soho, London W1D 4QB
We’ll be sharing the key retail trends in 2020 from both a customer and retail perspective, including shopper behaviours, technology, CX and omnichannel retail advancements. These will be underpinned by our core customer principles that aim to inspire your brand, drive engagement, footfall and new customers for life.
We’ll share our own behavioural insight, case studies from leading brands as well as practical tips and strategies you can implement to drive increased sales and retail performance.
SPACES ARE FREE, BUT LIMITED
CLICK THE LINK BELOW TO SEE THE FULL AGENDA AND REQUEST YOUR SPACE
Here’s how to find us. Let us know you’re coming and we’ll pop the kettle on.GET IN TOUCH